IMPACT is based in Calgary and Vancouver, but the magazines reaches far beyond. It covers current fitness issues and trends that are of interest to all Canadians. Many of our dedicated and qualified team of writers and contributors have been with us since the beginning and are well-known and respected in their specific areas of expertise. Our readers know this.

There is no other magazine like IMPACT provincially or nationally. The majority of our exclusive readership cannot be reached by other publications.

Editorial Mandate (PDF 294 Kb)


  • Established in 1991
  • Published six times a year
  • Circulation of 45,000 Alberta, 45,000 BC, 90,000 Total
  • Delivered to all subscribers of The Globe and Mail in Calgary, Edmonton, Red Deer, Lethbridge, Vancouver and Victoria.
  • Targeted distribution to over 700 selected businesses in Calgary, Edmonton, Vancouver and Victoria.

These demographics illustrate IMPACT's distinct relationship with an affluent audience that is focused on health and fitness issues.

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