Announces Partnership with Healthcare Network IDS Canada Announces Partnership with Healthcare Network IDS Canada

2020 / 11 / 24 Announces Partnership with Healthcare Network IDS Canada


August 17, 2010 (VANCOUVER) is excited to announce a new partnership with IDS Canada, a leader in direct-to-consumer print and digital health information programs in the waiting room environment.

IDS Canada is Canada’s largest media network of its kind, delivering educational resources, samples and digital & static media to 4,000 waiting rooms across Canada. In its GP network alone, the 1,500 clinic network reaches over 3 million consumers monthly. More than 65 IDS Canada representatives will be presenting HCF websites to local general practitioners and pharmacists. HCF is currently building a number of these third-party websites for local practitioners, allied providers and hospitals.

Loaded with API and AI technology, HCF websites allow healthcare providers to offer educational content directly to patients, while easily increasing valuable health-related resources on the provider’s website. Educational HCF content consists of videos featuring healthcare providers speaking on related topics to the provider’s services, along with articles and printable action plans. These videos will be featured on the IDS Digital Poster network nationwide, and will act as a powerful distribution option for HCF’s clients.

Nick O'Brien; Vice President, IDS Canada says, "We here at IDS are excited to be working with HealthChoicesFirst. Its' integrated approach to wellness video content and physician/hospital websites, is a industry leading healthcare information distribution channel. Together with IDS' growing Digital Poster Network & our access to the largest single network of GP waiting rooms in the country, we'll be able to give unprecedented reach to clients utilizing HCF's digital content creation services."

“IDS and HCF both empower people with comprehensive healthcare resources so that they can ask informed questions of their providers and make the right treatment decisions,” says Jackson Sayers, CEO, HCF. “HCF’s extensive expertise and educational content combined with IDS’s exceptional geographic and demographic coverage will allow us to provide optimal patient information to a huge targeted audience.”

With average wait times of 40 minutes or more, waiting-room advertising is an engaging way to offer patients information on health-related topics such as general health, rheumatology, endocrinology, women’s health, nutrition and much more.

About IDS :

IDS Canada offers advertisers and agencies access to market at the local community level, and in particular hard to reach rural markets. IDS is the definitive gateway to consumers, patients and medical professionals in the healthcare waiting room environment.


HCF is a Canada's largest library of video based patient education used with API technology to power websites for physicians an hospitals. HCF features Key Opinion Leaders sharing health and wellness solutions and educational tools related to physician-directed care, prescription and non-prescription medications, surgical options and more.

HCF connects consumers with providers such as physicians, dentists and physiotherapists based on their geographic location. With resources on topics such as mental health, senior’s health, diabetes, nutrition, fitness, prenatal and postnatal health, sexual health and sports injuries, HCF is the largest provider of video content of its kind in North America.

HCF is backed by a number of qualified and experienced partners, and continues to expand its medical and corporate governance boards across the country. Visit HCF for more information on the medical and corporate governance board members.

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