Announces Appointment of Dr. Guillermo Rocha to Medical Board Announces Appointment of Dr. Guillermo Rocha to Medical Board

2016 / 08 / 15 Announces Appointment of Dr. Guillermo Rocha to Medical Board

FOR IMMEDIATE RELEASE DATE August 15 2016 is excited to announce the appointment of Dr. Guillermo Rocha to its Medical Board. Dr. Rocha is joining Health Choices First’s experienced Ophthalmologist & Optometrist group, who will be focusing on creating multi-language video material for the patient education platform.

“Health Choices First is rolling out its offering to include video-based CME to attract specialists to the HCF platform, while also expanding its patient education platform,” says Jackson Sayers, CEO, “Dr. Rocha will be working closely with other ophthalmologists and optometrists towards this large-scale initiative, helping us create and expand this unique educational tool.”

The platform will include emailable Ophthalmology and Optometrist video libraries of content around preparation for surgery, disease management, treatment options and the diversity of treatment methods. HCF will be producing French, Chinese and Hindi videos that contain fresh content for its libraries by using animation techniques, relevant filler and Key Opinion Leaders from across Canada.

“These video libraries are the ideal way to increase patient engagement and participation,” says Sayers. Health care providers can email patients relevant content, which then brings patients back to the HCF site to interact with more content and local solutions.”

Dr. Rocha is President of the Canadian Ophthalmological Society, Medical Director of the Ocular Microsurgery & Laser Centre, active Medical Staff in the Brandon Regional Health Centre, Minnedosa District Hospital and Misericordia Health Centre, and Attending Surgeon at Image Plus Laser Eye Centre in Winnipeg.

He performs Anterior Segment and Corneal Surgeries, including femtosecond laser, LASIK, PRK, PTK, astigmatism correction, Cross-linking and Intacs for Keratoconus, advanced cataract surgery with premium lens implants, Visian ICL, Kamra inlays for presbyopia, corneal transplantation and glaucoma surgery. About is a growing video-based, Canada-wide directory of health care providers. HCF features Key Opinion Leaders sharing health and wellness solutions and educational tools related to physician-directed care, prescription and non-prescription medications, surgical options and more. connects consumers with providers such as physicians, dentists and physiotherapists based on their geographic location. With resources on topics such as mental health, senior’s health, diabetes, nutrition, fitness, prenatal and postnatal health, sexual health and sports injuries, is the largest provider of video content of its kind in North America. HealthChoicesFirst is backed by a number of qualified and experienced partners, and continues to expand its medical and corporate governance boards across the country. Visit for more information on the medical and corporate governance board members.