It’s great to be a bicycle company.
You can park your bike at your desk. You might run into Gary Fisher at the water cooler. Nobody at the office laughs at your Lycra. But here’s the greatest thing about being a bicycle company: Bikes make the world better. The more people who ride bikes, the healthier our world will be.
We take the bicycle’s world-changing potential seriously—so much so that we’ve changed the bikes we make and how we make them.
We love bikes for recreation. But we believe the bike’s brightest future lies in practical transportation. We’re committed to real solutions that provide real alternatives to the automobile: Bikes that haul. Bikes that commute, in any weather. Electric-assist bikes that let you go farther, faster. Practicality is the driving force behind our Urban and Ride+ bikes.
Bikes are inherently green. So how do we make them greener? Make them last a long time. Build them in a low-impact way. Plan ahead for re-use and eventual recycling of every component. That’s the idea behind Eco Design, a line of bicycles and parts designed front to back to lessen their manufacturing impact.